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Automation led to 85% increase in turnover.

Automation with custom labels meant that we could identify high-margin products from the product feed. By doing so, we were able to optimise the campaign structure to assign strategies for specific products.

85% increase in turnover

68% more transactions

22% increase in conversion rate

The overall challenge

The challenges were due to high costs on low margin products, which led to low ROAS for the client, as most of the budget was spent on advertising products that did not perform well.

Our solution

By using custom labels to automate the process of segmenting product inventory into different product groups, we were able to identify high-margin products from the product feed. Having done this, we could rearrange the campaign structure accordingly and assign specific strategies for these products.

Main results

By prioritising high-margin products, we could see an overall performance boost on customer shopping campaigns:
85% increase in turnover
68% increase in transactions
22% boost in conversion rate

“More conversions at lower prices”

We’re happy to work with IIH Nordic because they know their stuff. We’ve had 25% more AdWords conversions and the cost per conversion has dropped by a whopping 44%, which is impressive!

Thomas Damsgaard

Medion

Should we cooperate?

We would like to hear about your challenges and ambitions and have a chat about how we can take your digital marketing to new heights together.

We have helped national and international companies.

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