Automation led to 85% increase in turnover.

Automation with custom labels meant that we could identify high-margin products from the product feed. By doing so, we were able to optimise the campaign structure to assign strategies for specific products.

The overall challenge

The challenges were due to high costs on low margin products, which led to low ROAS for the client, as most of the budget was spent on advertising products that did not perform well.

Our solution

By using custom labels to automate the process of segmenting product inventory into different product groups, we were able to identify high-margin products from the product feed. Having done this, we could rearrange the campaign structure accordingly and assign specific strategies for these products.

Main results

By prioritising high-margin products, we could see an overall performance boost on customer shopping campaigns:
85% increase in turnover
68% increase in transactions
22% boost in conversion rate

“Collaboration strengthens brand, improves ROI and creates peace of mind”

IIH Nordic has boosted our online performance and web presence, resulting in a stronger brand and improved ROI. They handle all administration, optimisation and evaluation of our AdWords campaigns, and we feel completely comfortable with the collaboration and ongoing communication.