The overall challenge
Life Extension Europe wanted to deliver a personalised customer experience, but lacked an understanding of their customers’ characteristics, behaviours and preferences.
IIH Nordic developed customer segments using unsupervised clustering on Life Extension Europe’s CRM data and created pipelines to send segment-specific email and Google Ads campaigns.
20% increase in revenue and 62% increase in transactions
40% increase in conversion rate, leading to an overall conversion rate of 8.5%
Further improve operational efficiency by streamlining and automating marketing and sales activities
The case received an award at the FDIH E-Commerce Awards 2020