Case with Life Extension Europe

Data can boost conversions

IIH Nordic developed customer segments using unsupervised clustering on Life Extension Europe's CRM data and created pipelines to send segment-specific email and Google Ads campaigns. This led, among other things, to a 20% increase in revenue and a 62% increase in transactions.

The overall challenge

Life Extension Europe wanted to deliver a personalised customer experience, but lacked an understanding of their customers’ characteristics, behaviours and preferences.

Our solution

IIH Nordic developed customer segments using unsupervised clustering on Life Extension Europe’s CRM data and created pipelines to send segment-specific email and Google Ads campaigns.

Main results

20% increase in revenue and 62% increase in transactions
40% increase in conversion rate, leading to an overall conversion rate of 8.5%
Further improve operational efficiency by streamlining and automating marketing and sales activities
The case received an award at the FDIH E-Commerce Awards 2020

Want to learn more?

IIH Nordic specialises in data activation. Led by Robert Johnson, Head of Cloud & Analytics, IIH Nordic is an award-winning agency full of specialists who know how to make the most of data. Read about the companies we have already helped.

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