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Data can boost conversions.

IIH Nordic developed customer segments using unsupervised clustering on Life Extension Europe's CRM data and created pipelines to send segment-specific email and Google Ads campaigns. This led, among other things, to a 20% increase in revenue and a 62% increase in transactions.

20% increase in revenue

62% more transactions

40% increase in conversion rate

The overall challenge

Life Extension Europe wanted to deliver a personalised customer experience, but lacked an understanding of their customers’ characteristics, behaviours and preferences.

Our solution

IIH Nordic developed customer segments using unsupervised clustering on Life Extension Europe’s CRM data and created pipelines to send segment-specific email and Google Ads campaigns.

Main results

20% increase in revenue and 62% increase in transactions
40% increase in conversion rate, leading to an overall conversion rate of 8.5%
Further improve operational efficiency by streamlining and automating marketing and sales activities
The case received an award at the FDIH E-Commerce Awards 2020

“Consultancy paves the way for the optimal analytics setup”

It was IIH’s understanding of the possibilities of web analytics tools, as well as their impartial advice, that was the deciding factor in our choice of the right web tool.

Falck

Søren Mortensen

Web and E-sales Manager

Falck

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