Data can boost conversions.

IIH Nordic developed customer segments using unsupervised clustering on Life Extension Europe's CRM data and created pipelines to send segment-specific email and Google Ads campaigns. This led, among other things, to a 20% increase in revenue and a 62% increase in transactions.

The overall challenge

Life Extension Europe wanted to deliver a personalised customer experience, but lacked an understanding of their customers’ characteristics, behaviours and preferences.

Our solution

IIH Nordic developed customer segments using unsupervised clustering on Life Extension Europe’s CRM data and created pipelines to send segment-specific email and Google Ads campaigns.

Main results

20% increase in revenue and 62% increase in transactions
40% increase in conversion rate, leading to an overall conversion rate of 8.5%
Further improve operational efficiency by streamlining and automating marketing and sales activities
The case received an award at the FDIH E-Commerce Awards 2020

“Impressive results across services”

IIH Nordic has been our partner in SEO, SEM, CRO, Content and Analytics since 2016. The collaboration focuses on Express Bank’s business and on creating online visibility and generating quality traffic that creates conversions and a positive bottom line. The professionalism is top notch, and since the beginning of the collaboration, IIH has grown organic traffic from Google by 125% and the number of conversions from Google Ads by 25% while reducing the cost per conversion by 12%. IIH Nordic is a fantastic partner with a high level of service and always competent, professional sparring. They cherish Express Bank’s business as if it were their own baby.
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