Data can boost conversions.

IIH Nordic developed customer segments using unsupervised clustering on Life Extension Europe's CRM data and created pipelines to send segment-specific email and Google Ads campaigns. This led, among other things, to a 20% increase in revenue and a 62% increase in transactions.

The overall challenge

Life Extension Europe wanted to deliver a personalised customer experience, but lacked an understanding of their customers’ characteristics, behaviours and preferences.

Our solution

IIH Nordic developed customer segments using unsupervised clustering on Life Extension Europe’s CRM data and created pipelines to send segment-specific email and Google Ads campaigns.

Main results

20% increase in revenue and 62% increase in transactions
40% increase in conversion rate, leading to an overall conversion rate of 8.5%
Further improve operational efficiency by streamlining and automating marketing and sales activities
The case received an award at the FDIH E-Commerce Awards 2020

“Customised efforts that have long since paid for themselves”

IIH Nordic delivered a solid, thorough and professional Google AdWords set-up for us, which reflected knowledge of our business, campaigns and the market. We could easily continue working on the campaigns ourselves, but have also subsequently used IIH Nordic for sparring and help. Our results (relevant visitors and customer leads) via Google AdWords have improved significantly after we created a new set-up that has long since paid for itself.