Case with Nemlig.com

Increased conversions and higher speed

With our help, Nemlig.com increased their 90-day conversions by 40% and we improved their website speed by 7%. Among other things, we helped prevent problems with reporting and improved the handling of users' cookie consent choices.

The overall challenge

The data team at Nemlig.com collects and delivers consumer insights to all parts of the business, but gaps in reporting prevented them from understanding and serving their users to the best possible extent. For example, the team noted that its reporting was missing transactions from customers with large revenues due to gaps in its measurement infrastructure. As they looked for a way to collect more information, they had to make sure that any new processes were compliant with the GDPR data management rules and the EU ePrivacy Directive.

Our solution

To support this mission, IIH Nordic introduced Server-Side tagging with Tag Manager 360 and implemented Consent Mode to respect users’ choice of cookie consent.

Main results

Improved website speed by 7%
Increased 90 day conversion for new customers by 40%

Want to learn more?

IIH Nordic specialises in data activation. Led by Robert Johnson, Head of Cloud & Analytics, IIH Nordic is an award-winning agency full of specialists who know how to make the most of data. Read about the companies we have already helped.

Related cases

Optimizing for Profit: How MandM Direct Achieved an 85% Increase in Profit with Server-side Tagging

When subscribers leave, the whole business has to change

From data insight to activation; 90% increased email marketing through personalisation

To better understand and support Lyreco in their mission, IIH Nordic kicked off the collaboration with a Data Strategy Workshop

Digital Engagement Score based on behavior increases customer lifetime value through personalization

Launching a new brand effectively

We created a new Google Ads account based on IIH Nordic best practice, implementing the most effective bidding strategy in

98% increase in conversions through a new strategy

A restructuring of the campaign set-up, optimizing and writing new ads, and using Google's own machine learning capabilities in Google