Launching a new brand effectively.

We created a new Google Ads account based on IIH Nordic best practice, implementing the most effective bidding strategy in a competitive market. This led to an increased conversion rate of 158% and a 140% increase in weekly sales.

The overall challenge

In 2019, Fastspeed launched a brand new broadband service in the Danish market, which is a very competitive market to enter for a brand new advertiser. With a limited budget, Fastspeed wanted to be the first choice when potential users searched for a new internet service provider on Google.

Our solution

IIH Nordic created a new Google Ads account based on best practices we have developed over 14 years. In combination with the account, we implemented the most effective bidding strategy in a highly competitive market with a limited budget. In addition, IIH Nordic added all relevant predefined Google audiences and user-defined priority audiences to feed the algorithm.

Main results

158% increase in conversion rate
51% decrease in conversion costs
140% increase in sales per week

“High professionalism and close creative dialogue”

At IIH Nordic we experience a close professional communication with a high level of professionally relevant information that promotes our goals of optimising our business. IIH Nordic is also good at receiving input, which is favourable for a proactive and creative process/dialogue.