Launching a new brand effectively.

We created a new Google Ads account based on IIH Nordic best practice, implementing the most effective bidding strategy in a competitive market. This led to an increased conversion rate of 158% and a 140% increase in weekly sales.

The overall challenge

In 2019, Fastspeed launched a brand new broadband service in the Danish market, which is a very competitive market to enter for a brand new advertiser. With a limited budget, Fastspeed wanted to be the first choice when potential users searched for a new internet service provider on Google.

Our solution

IIH Nordic created a new Google Ads account based on best practices we have developed over 14 years. In combination with the account, we implemented the most effective bidding strategy in a highly competitive market with a limited budget. In addition, IIH Nordic added all relevant predefined Google audiences and user-defined priority audiences to feed the algorithm.

Main results

158% increase in conversion rate
51% decrease in conversion costs
140% increase in sales per week

“IIH Nordic is a guarantor of professionalism”

We use IIH Nordic because we know there is professionalism behind it. They have also secured our rankings on Google and other search engines for many years.

Martin Munkholt

Lavprisvvs.dk