The overall challenge
In 2019, Fastspeed launched a brand new broadband service in the Danish market, which is a very competitive market to enter for a brand new advertiser. With a limited budget, Fastspeed wanted to be the first choice when potential users searched for a new internet service provider on Google.
IIH Nordic created a new Google Ads account based on best practices we have developed over 14 years. In combination with the account, we implemented the most effective bidding strategy in a highly competitive market with a limited budget. In addition, IIH Nordic added all relevant predefined Google audiences and user-defined priority audiences to feed the algorithm.
158% increase in conversion rate
51% decrease in conversion costs
140% increase in sales per week