Fastspeed

Launching a new brand effectively

We created a new Google Ads account based on IIH Nordic best practice, implementing the most effective bidding strategy in a competitive market. This led to an increased conversion rate of 158% and a 140% increase in weekly sales.

The overall challenge

In 2019, Fastspeed launched a brand new broadband service in the Danish market, which is a very competitive market to enter for a brand new advertiser. With a limited budget, Fastspeed wanted to be the first choice when potential users searched for a new internet service provider on Google.

Our solution

IIH Nordic created a new Google Ads account based on best practices we have developed over 14 years. In combination with the account, we implemented the most effective bidding strategy in a highly competitive market with a limited budget. In addition, IIH Nordic added all relevant predefined Google audiences and user-defined priority audiences to feed the algorithm.

Main results

158% increase in conversion rate
51% decrease in conversion costs
140% increase in sales per week

Want to learn more?

IIH Nordic’s digital marketing department works to build relationships between companies and their customers. Led by Thomas Hermann, Head of Digital Marketing, the specialists tackle issues such as banner advertising, Google Ads and guidance to ensure the right mix is chosen for the company’s message and target audience.

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