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Launching a new brand effectively.

We created a new Google Ads account based on IIH Nordic best practice, implementing the most effective bidding strategy in a competitive market. This led to an increased conversion rate of 158% and a 140% increase in weekly sales.

158% increase in conversion rate

51% reduction in conversion costs

140% increase in sales per week

The overall challenge

In 2019, Fastspeed launched a brand new broadband service in the Danish market, which is a very competitive market to enter for a brand new advertiser. With a limited budget, Fastspeed wanted to be the first choice when potential users searched for a new internet service provider on Google.

Our solution

IIH Nordic created a new Google Ads account based on best practices we have developed over 14 years. In combination with the account, we implemented the most effective bidding strategy in a highly competitive market with a limited budget. In addition, IIH Nordic added all relevant predefined Google audiences and user-defined priority audiences to feed the algorithm.

Main results

158% increase in conversion rate
51% decrease in conversion costs
140% increase in sales per week

“Preferred business partner”

IIH Nordic is our preferred buisness partner in online marketing and e-commerce. We’d recommend IIH to anyone who needs a bang for their web buck

Rie Ulrich

Folkeferie

Should we cooperate?

We would like to hear about your challenges and ambitions and have a chat about how we can take your digital marketing to new heights together.

We have helped national and international companies.

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