Machine learning needs the right data.

By comparing two identical campaigns with different groupings, we ensured that JDE Coffee's ads were shown to the right stakeholders by feeding Google's intelligent bidding data in the right way. Among other things, the solution provided a 50% increase in conversions.

50% more conversions

73% increased traffic

78% more ad views

The overall challenge

In a highly competitive market, we wanted to ensure that JDE Coffee’s ads were shown to the right stakeholders by feeding Google’s intelligent bidding data in the right way.

Our solution

Our solution to JDE’s challenge was to test two identical campaigns with the same settings and budget.

In one campaign, keywords were grouped according to their match type into separate ad groups. In the second campaign, we had mixed keyword match types in each ad group.

The payoff included a 50% increase in conversions.

Main results

We saw an increase in performance on the campaign with mixed match types in the ad groups:
50% increase in conversions
73% boost in clicks, leading to important traffic to the site
78% more ad views

“High ambitions are continuously achieved”

We have received help with analytics and search from IIH Nordic several times. IIH Nordic fully lives up to our high ambitions.

Knut Nägele

FDM-Travel

Should we cooperate?

We would like to hear about your challenges and ambitions and have a chat about how we can take your digital marketing to new heights together.

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