Using the Datalayer Monitor has significantly streamlined our work with data quality. The day-to-day overview and actionable insights have saved us countless hours and prevented costly data errors. It’s an invaluable tool for maintaining data integrity and making informed decisions quickly.
Everything we do is driven by passion and data
Letting the work speak for itself is not a cliché. It is proof of the passion behind all we do. Over time, our specialists have created impressive results for a long list of clients, and we are proud of our results and of the problems we have defined, measured, and solved.
Case with Telenor Erhverv
A restructuring of the campaign set-up, optimizing and writing new ads, and using Google's own machine learning capabilities in Google Ads, the campaigns were targeted toward the relevant audience and the budget was focused towards the right areas of Telenor Erhverv's business.
98% more conversions
86% increase in conversion rate
18% reduction in conversion costs
Case with JDE Coffee
By comparing two identical campaigns with different groupings, we ensured that JDE Coffee's ads were shown to the right stakeholders by feeding Google's intelligent bidding data in the right way. Among other things, the solution provided a 50% increase in conversions.
50% more conversions
73% increased traffic
78% more ad views
Case with E-Invasion
Automation with custom labels meant that we could identify high-margin products from the product feed. By doing so, we were able to optimise the campaign structure to assign strategies for specific products.
85% increase in turnover
68% more transactions
22% increase in conversion rate
Case with Bonnier
IIH Nordic developed a machine learning model that could predict user behaviour and divide users into segments. These segments, combined with subscription status, are used to create audiences for display and search campaigns in Google Ads.
53% growth in subscription sales
18% increase in conversion rate
327 million predictions
Would you like to be our next case?
We have been working with a wide variety of companies – from C20 companies to education institutions, start-ups, and media. Reach out to us and let’s talk about what we can do for you and your company
"It was IIH's understanding of the possibilities in web analytics tools as well as their impartial advice that was the deciding factor in our choice of the right web tool."
"IIH Nordic is super competent, they are always well prepared, and they give good input on what we can do better. They are also very honest and real, which for me is incredibly important."
"At IIH Nordic we experience close professional communication with a high level of professional relevant information that furthers our objectives of optimizing our business. IIH Nordic is also good at receiving input, which is conducive to a proactive and creative process/dialogue."
"My expectations were met with a 300% profit. I didn't realize there were so many issues around SEO and so many changes that could be made relatively easily"
"IIH Nordic has been our partner in SEO, SEM, CRO, Content and Analytics since 2016. IIH Nordic is an absolutely fantastic partner with a high level of service and always competent, professional sparring. They cherish Express Bank's business like it was their own baby."
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We are partners with the Danish Chamber of Commerce
We work with the Danish Chamber of Commerce because we love to share our knowledge and become smarter. Through the Danish Chamber of Commerce, we participate in various yearly conferences during which we often give speeches and presentations on marketing trends and possibilities within data.