Leading Google Partner in the Nordics
Denmark's best workplace
Award-winning digital agency
The team gathered data to analyze the relationship between course-specific web activity and the number of sign-ups on Atrium's website. A prognosis was made via machine learning to predict Atrium's sales results, making it easy for Atrium to go through and adjust e.g. their marketing expenses.
A restructuring of the campaign set-up, optimizing and writing new ads, and using Google's own machine learning capabilities in Google Ads, the campaigns were targeted toward the relevant audience and the budget was focused towards the right areas of Telenor Erhverv's business.
We created a new Google Ads account based on IIH Nordic best practice, implementing the most effective bidding strategy in a competitive market. This led to an increased conversion rate of 158% and a 140% increase in weekly sales.
With our help, Nemlig.com increased their 90-day conversions by 40% and we improved their website speed by 7%. Among other things, we helped prevent problems with reporting and improved the handling of users' cookie consent choices.
By comparing two identical campaigns with different groupings, we ensured that JDE Coffee's ads were shown to the right stakeholders by feeding Google's intelligent bidding data in the right way. Among other things, the solution provided a 50% increase in conversions.
Automation with custom labels meant that we could identify high-margin products from the product feed. By doing so, we were able to optimise the campaign structure to assign strategies for specific products.
IIH Nordic developed a machine learning model that could predict user behaviour and divide users into segments. Combined with subscription status, these segments are used to create audiences for display and search campaigns in Google Ads.
IIH Nordic developed customer segments using unsupervised clustering on Life Extension Europe's CRM data and created pipelines to send segment-specific email and Google Ads campaigns. This led, among other things, to a 20% increase in turnover and a 62% increase in transactions.
To better understand and support Lyreco in their mission, IIH Nordic kicked off the collaboration with a Data Strategy Workshop to define vital areas of work. The project was lifted and managed by Google Cloud Platform, where data was cleansed and transformed over a period of time. This formed the basis for the entire customer journey and other points of interest which were improved and thus helped to increase customer retention, cross-selling, and sales across areas/products at Lyreco.
We make our clients experts in their digital data
A good commercial objective builds the foundation for the right strategy, creating the need for the right data set-up and execution to achieve the strategic commercial objectives. That’s where IIH is different. We turn the digital customer journey into action with great business acumen and a focus on results executed with strong digital skillsets and with a constant link to the company’s overall strategy. All the links are interconnected for a successful drive.
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Meet some of our clients
We realize our clients' digital potential
With a solid foundation of experience and over 50 dedicated consultants, IIH Nordic has worked to increase the value of Danish and international companies’ digital investments since 2005.
"We are best when we are on the same team.
With respect for each other. With the same goal."
Anne Hesselvig Petersen
Client Relationship Manager
Digital Strategist & Senior Partner
People & Culture Associate
Héctor Péres Martinez
Machine Learning Specialist
Hannah Reiff Gjessing
Director of Digital Marketing Strategy
Senior SEM Specialist
Knowledge is there to be shared
Because if we make each other better, we’ll go further. That’s why IIH Nordic is happy to take the lead and share our knowledge and experience. This applies internally as well as to our many clients, so we can keep improving ourselves and each other.
"It was IIH's understanding of the possibilities in web analytics tools as well as their impartial advice that was the deciding factor in our choice of the right web tool."
"IIH Nordic is super competent, they are always well prepared, and they give good input on what we can do better. They are also very honest and real, which for me is incredibly important."
"At IIH Nordic we experience close professional communication with a high level of professional relevant information that furthers our objectives of optimizing our business. IIH Nordic is also good at receiving input, which is conducive to a proactive and creative process/dialogue."
"My expectations were met with a 300% profit. I didn't realize there were so many issues around SEO and so many changes that could be made relatively easily"
"IIH Nordic has been our partner in SEO, SEM, CRO, Content and Analytics since 2016. IIH Nordic is an absolutely fantastic partner with a high level of service and always competent, professional sparring. They cherish Express Bank's business like it was their own baby."
tools WE WORK WITH
DISPLAY & VIDEO 360
ADS CREATIVE STUDIO
SEARCH ADS 360
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